HS 2.0: HootSuite Gets a Makeover
HootSuite is one of very few services that I have used on a consistent basis in the past few months. I love jumping from one service to another to get more things done on Twitter, but HootSuite has everything I need to manage my Twitter accounts without having to spend hours dealing with confusing and information overload. The service breaks down my account for me so I get more done and learn more things about my performance on Twitter.
HootSuite 1.0 was certainly a capable service and let me manage my multiple Twitter accounts without having to log in and out of different accounts all day long. But the new HootSuite is twice as much powerful and sets the bar really high for competing services.
The new HootSuite is not only a professional Twitter client, but it also helps you track your clicks, monitor your brand, and work better in teams. You can manage lots of accounts on HootSuite, and their tabbed view makes it so easy to find out what people are talking about and what they are saying about you and your brand. You can also schedule your messages as well. Best of all, you get to open many windows on your page and track your replies, direct messages, pending messages, and Twitter messages all from one place.
Another impressive feature that you get with HootSuite is the analysis tool that lets you find out who’s clicked on your links and what makes your friends excited when it comes to your tweets. It also shows you where your clicks are coming from, which is very helpful as you can modify your message to become more effective for an audience in a specific region.
All in all, there is much to like about HootSuite 2.0. Not only it’s powerful and flexible, but it lets you approach your Twitter experience in a scientific way. The service shows you what your popular tweets are and where you are getting your traffic from. Armed with that information, you should be able to tailor-make your messages for your followers. And it does help that you can do a better job managing your brand on Twitter with HootSuite 2. Aren’t you already excited about Hootsuite 3? I know I am.
- craigshipp
