Posts Tagged ‘tactics’
5 Ways To Handle Search Engine Rankings Drops
Are you a Google junkie? I know I was a few years ago when one of my first blogs was doing so great on Google. It’s quite addictive when you think about it. If you are pulling in 3000+ visitors a day just from Google, you know your content is getting some decent exposure without it costing you any money. Of course, nobody’s satisfied with any level of traffic. The more of it you have, the more of it you want. But those who live by Google, die by Google. In 2004, my top blog was pulling in 90K visitors a month just from Google. Sure. It wasn’t as popular as a super blog, but the blog was paying for itself, and it was making me a good amount of change for my efforts. Then came Google algorithm changes. The site suddenly disappeared from the SERPs without me making any changes to the code or the content on my blog. It took me months to get my blog back up to where it was. But I learned my lesson. You should never rely on one traffic source to drive traffic to a blog, especially one as volatile as Google.
A lot of people can’t handle the thought of losing their search engine rankings overnight, but it could happen. A lot of blogs get flagged for duplicate content and some even become victims of hack attacks or serve downtime. It doesn’t take much to lose your position in the search engine results pages. You can handle a drop in your search engine rankings two ways. You can panic and start going berserk, changing your code, web host, and even your domain, or you can think logically about it. While there are no guarantees that you can get back your original search engine rankings, there are things you should and shouldn’t do when faced with such a dilemma. Read more »
