ftc

In case you missed it, which you shouldn’t have considering all the outrage and buzz that the move created, the FTC decided a few months ago that it was time for bloggers and social media professionals to be more transparent with their efforts. Essentially, as a blogger, it’s your duty to disclose your material connections. [...]

The FTC seems to have opened a can of worms by introducing a new set of guidelines for bloggers and affiliate marketers that will go into effect on December 1st, 2009. The FTC is trying to make things more transparent on the web and protect the consumers in the process. So the intentions are certainly [...]

In case you haven’t noticed, the FTC has decided to regulate the blogging/social-media world to provide more protection for consumers. For far too long, bloggers have been getting freebies from advertisers and product manufacturers in return for positive reviews. Of course, you wouldn’t expect a serious blogger to engage in such practices. But you would [...]