Posts Tagged ‘advertising’
How To Get Started Selling Direct Ads on Your Blog
Many new bloggers assume that they can go on to make a fortune out of Adsense ads. In reality, Adsense can make you enough money to pay for your blogging costs and have something extra on your hands. But most bloggers won’t be making more than that. Besides, Adsense ads are not only ugly, but they don’t provide you with the best opportunity to monetize your blog. Google may be simplifying things for you, but it is not doing it for free. Getting started with selling your own ads can be daunting. There are a lot of questions to be answered before you can start a campaign. Here are just a few that comes to mind:
- Are there enough players in your niche who are willing to spend money advertising online?
- What products could be attractive to your audience?
- How are you going to find advertisers for your blog?
- How much should your charge per ad?
- Will you be charging per click, action, or 1000 impressions?
- Where are you going to display those ads?
- Do you know how to measure the performance of each ad?
- Are you getting the best EPC from your ads?
How To Monetize Your Blog with OpenX – Part I: Hosted Adserver
Many bloggers struggle to make money from their blogs in the first few months and even the first couple of years of their career. There are bloggers who get lucky or find a way to make more money before then. But if you have just set up your blog and haven’t had enough content to get proper exposure on search engines and through the social media, you are going to struggle to make any real money from your ads. Google Adsense is a very good place to start, but it is not as flexible as most people would like. Let’s not forget that services such as Adsense do not exactly let you maximize your profits from your ads either. That’s why serious bloggers need to plan ahead and graduate to an ad server service such as OpenX.
OpenX is an open source ad solution that lets bloggers and portal builders to monetize their work without too much hassle. You set up the system, add your own ads or get others to buy space on your blog, and you are set to go. It’s almost as simple as that. You will need to figure out which type of solution works for your the best and whether you want to sell ads directly or through a market place. Whatever the case, OpenX is there to let you do just that.
OpenX comes in two forms. You can let the company host your ads or you can download the open source solution and host it on your own website. The hosted version is for those who want to outsource the process and take advantage of OpenX’s premium services. You can easily sign up for OpenX service and start working with their team to get your ads live on your blog Read more »
