Are you a Niche Marketer?

A lot of super bloggers talk about how you need to find your spot in your to have a successful blogging career. Many claim that you need to find a niche that is narrow enough to write a blog about but not too broad  that will make it tough to have the right focus for your blog. But what these folks won’t tell you is that being a blogger and a niche marketer are two different things.

A blogger actually cares about providing valuable, cutting edge content to her visitors. If you are writing about electric cars, as a blogger your goal should be to bring the latest information about electric cars to your visitors. In addition, you should find ways to add value. For instance, you should think about interviewing experts in your niche as well as getting your hands on how-to guide and tips on how to get the best out of an electric car. It’s true that you want to get paid for your efforts, but you are not cutting corners to make more money.

Niche marketers are a bit different. You can expect niche marketers to be involved in multiple niches. They do set up blogs but use those as a vehicle to gain more money. Some of these folks do provide value to their visitors, but their goal is to make a sale or getting more clicks on Adsense. I think the main difference between a blogger and a niche marketer is the level of dedication. A niche marketer is more susceptible to exiting a niche as soon as her earnings drops whereas a blogger is more dedicated and loyal to her fans. The ways these guys approach their businesses are different as well. A niche marketers spends more time with nichebot or affiliate elite to find profitable niches to make sales in. A blogger on the other hand spends more time reading blogs and forums to gather ideas for future posts.

Now, some niche marketers become bloggers overtime, but to think that these two distinct groups are somehow the same is a mistake. The approach is different. The mentality is different. And the ultimate goals are somewhat different. With that in mind, which group do you belong to?