RankSpeed: Search Meets Social Media

We have been hearing about the idea of smart social search engines for a while now. The current crop of search engines do a decent job of helping you dig up data and find new content to consume. But wouldn’t it be nice if you could have a tool that would analyze all the data and help you make decisions based on social networking communities’ feedback? That’s where RankSpeed comes in. It’s an innovative search engine that lets you find the best products and websites by conducting a sentiment analysis on twitterverse/blogosphere. The search engine goes through user-generated content online and searches for specific keyword phrases. It will then tell you how many people have given positive or negative feedback about the product your are searching for.

Here is an example of the information you will get when you use RankSpeed to search online (in this case I searched for the term “netbook”):

You can update your search results by applying good, popular, and other filters available to you through RankSpeed. You can also change the time-line and the matching criteria for your searches as well. What I like about RankSpeed is that it gives you the source of its information as well. So you can easily figure out who has tweeted about your product or website. It’s also possible to find people who are interested in (or are talking about) your brand.

RankSpeed is still in its early days and not perfect. But it is based on a very decent idea and can provide value if you need feedback on a website or product. If you are looking to go beyond what Google has to offer and want to find out what Twitter thinks of your product or service, RankSpeed can be a very useful tool.