Why Blog Heatmaps Matter?

Blogging for fun is great, but at some point you need to find ways to monetize your blog. One way to do that is to get folks to click on your ads or sign up for your newsletter. Whatever it is that you plan to accomplish on your blog, it is essential to understand how users interact with your blog.

Services such as Crazyegg allow you to figure out how people look at your blog. Creating a heat-map for your blog not only helps you figure out where people look, but it also show you how you can maximize your opportunities on your blog. For instance, you can put your newsletter box in a place that gets the most action on your blog. I know a lot of folks use this approach with their adsense ads.

Crazyegg heat-maps don’t track mouse movement, so in that sense, you don’t get any movement feedback. But most folks believe that movement analysis is not that important as only actions (clicks) matter. Heat-map analysis is not something that you should do daily, but it can go a long way towards helping you make major changes to your blog (try a demo here).