Market Samurai – Part I: Intro

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Mainstream blogging is not for everyone. Not everyone is suited to talk about the latest political news or latest gadgets around. You should always try to blog about what you are passionate about. That way you won’t have to torture yourself to come up with new blogging ideas when you have already reached hundred posts. But before you start your blog, you are going to plan ahead and do a keyword research to find out whether your niche is broad enough and viable for you to make a living online (unless you want to just blog for fun). There are plenty of tools that you can use to conduct your keyword research online. I have already gone over a few in the past few months (e.g. SpyFu). But if you want a desktop application that simplifies the job, you should look no further than Market Samurai.

Market Samurai has been around for a while now, and it’s one of the better keyword research tools out there. It’s been specifically made for those who are looking to build up their niche blog or portal. Unlike most top keyword research tools on the market, Market Samurai is an Adobe Air desktop (PC or Mac) application that lets you conduct comprehensive keyword research (including but not limited to keyword discovery, traffic research, competitive analysis, and more) without having to purchase multiple premium keyword research services. So in essence, it does give you a lot of bang for your buck.

Take a look at the figure below for some of the features that make Market Samurai stand out:

With Market Samurai, you can start with a core keyword term and expand your keyword list to a point where you can see whether you niche is viable or not. If your core keyword phrases are not getting that much traffic, you may want to look to broaden up your blog topic or look elsewhere. Market Samurai also makes it easy to manage your SEO and PPC campaigns as well. It provides you with the tools you need to optimize your promotional campaigns and helps you drive more traffic to your blog.

Market Samurai has a lot to offer, and you can spend a whole lot of hours playing with features that you may not even need. But I do like the fact that the software has something for everyone. It doesn’t cost too much money either. If you are a beginner to the blogging world and want to put the right foot forward in this field, Market Samurai is handy tool to have in your tool-set. Stay tuned for the 2nd part of this series in which I cover how to do keyword research like a pro with Market Samurai.

You may also be interested in reading:

• Blog SEO: Research Keywords Like a Pro with SpyFu
• 5 Cool Desktop Blogging Clients That Save You Time
• AllTop: Where Top Blogs Go
• Develop Blogging Ideas with Google Wonder wheel
• First Step To Becoming a Blogger – Part I