When I started blogging years ago, I never imagined having thousands of posts on my blog. But when you are blogging everyday for a few years, your blog posts will add up quickly. Many bloggers do a good job promoting their new blog posts. Your old content matters too. In order to get the most traffic to your website and keep people interested in your work, you should keep an eye on your older posts and leverage them to grow your community. Here are 5 things you can do to your old blog posts to grow your empire:
- update them: so you like creating lists or writing about time-sensitive things? Then you have to be ready to keep your posts up to date at all times. That way you won’t turn off your new readers when they reach your site through your older posts. Every blogger needs to have an update schedule for lists and date sensitive posts.
- revamp them: this is what many bloggers have done with their low quality posts since Google Panda updates went into effect. When we start blogging, we make mistakes. Your older blog posts may not reflect too well on the current quality of your website. It never hurts to go through your older posts and work on improving their quality. Use Google Analytics to identify the top posts. I would start by focusing on the posts that get the most traffic. This is probably not a process you can complete in one night but you should integrate it into your weekly schedule.
- spread them: so you have some ageless content on your site that are just sitting there and don’t get enough love from your visitors? You should use your Twitter and Facebook accounts to promote these posts. Tweet Old Post is a cool WordPress plugin that lets you do just that.
- link to them: this is a no brainer. How can you expect the search engines to give your old blog posts some love if you are not doing them any favors yourself. Every new blog post gives you an opportunity to link to your older posts. Seo Smart Links is a cool script that allows you to link to your older posts. I personally love using Random Posts plugin.
- repurpose them: no matter how old and outdated your posts are, you can always salvage them. Repurposing them is one way to do that. Why write a blog posts from scratch when you can modify your existing ones to get what you are looking for. Reusing content ideas lets you come up with new killer posts fast. I am not talking about repeating the things you have said in the past but rather using different angles to approach the same topics.
Your older blog posts do matter. Don’t neglect them. Embrace them!
Image credit: Gronvik
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