Blog Giveaways: The Foolproof Way To Drive Traffic To Your Blog

Most bloggers are obsessed about driving traffic to their websites. You can have the best content in the world, but if you are not getting any traffic to it, you are probably not going to get any recognition for it either. It’s always nice to be found by a Guy Kawasaki or get a tweet from Bill Gates, but let’s face it. That does not happen every day. Now there is an easy way to drive traffic to your blog that is not getting the attention it deserves — giveaways.

A lot of bloggers know their basics. They know competitions work well. They know giveaways work well. But they don’t make the right decisions when it comes to giving things away to their readers. I have seen so many bloggers who giveaway worthless things and expect their traffic to skyrocket. In reality, you should giveaway things that turns people on. Literally! I would be more excited about a Netbook or a Macbook Air than a junk book that nobody cares about. The monetary value is not everything here, but it could be very important. If you want to go viral, you want to giveaway something that a lot of folks care about owning.

Giveaways provide you with a unique opportunity to push your other web properties. Let’s say you have a Facebook and a Twitter account. You can ask folks to become your friend on Facebook and follow you on Twitter to get a chance at winning your competition. You should also ask your readers to re-tweet your blog post. That is a very powerful link building tool.

Giving away things on your blog is the probably the best way to raise awareness about your blog and keep people coming back for more. Now, blog giveaways are not something that you try and put aside after one or two try. Successful blogs constantly have competitions and giveaways. If your blog is popular enough, you can ask companies to sponsor your giveaways. In that case, why wouldn’t you want to give things away?

Stay tuned for Part II where I talk about how to put up a successful blog giveaway.