Blog Marketing 101: 5 Ways To Promote Your Blog

Content is king. The better quality your content, the bigger chance you have of gaining more readers and getting recognition for your work. In a perfect world, we would spend the majority of our time developing content instead of worrying about other aspects of the blogging business. Unfortunately, you can’t just sit on your content and expect people to find your work. You have to actively promote your blog and top posts to see real results. Some bloggers throw money at the problem, while others use all the channels available to them to drive traffic to their blogs.

Here is what’s beautiful about the blogging business: The playing field is more leveled in this industry than others. Setting up a website, writing good content, and connecting with others are things you can do easily these days. Besides, there are plenty of ways to reach out to other bloggers and get your content in front of more people. Here are 5 no-brainer ways to do just that:

1. Get started with Guest Posting: guest posting is a must do for all aspiring bloggers. It can not only help you build relationships with other bloggers, it gets your work in front of new sets of audiences. You want to make sure you put your best foot forward. But if you have taken time to write some super high quality blog posts on your own website, guest posts can help you take your blog to the next level.
2. Add Your Blog to Directories: there are plenty of blog directories that you should add your blog to. They may not drive lots of traffic to your website, but every little thing counts. Besides, some of these directories give you yes-follow links, helping your search engine optimization efforts.
3. Don’t Forget Article Banks: article directories are never going to send you thousands of readers. They do give you the chance to get some links back to your blog. If you do your homework, you can come up with articles that people want to republish on their blogs or websites (meaning more traffic for you).
4. Leverage Social Media: social bookmarking and networking websites give you a great chance to get more links to your blog, build relationships, and increase your traffic. Twitter is a big traffic driver for our company. For some, Facebook is king. What you can’t do is submit your blog posts to these sites and expect a miracle. You need to be involved and participate to have a chance.
5. Get Your Feet Wet with Paid Ads: StumbleUpon and other social advertising platforms can drive you a ton of traffic for an affordable price. Google Adwords is worth trying too but you want to watch your costs and test your campaigns on a consistent basis to avoid going bankrupt.

There you have it. 5 easy ways to promote your blog and getting more people to consume your content. Widely visible content is king. Getting your content more visibility is going to be key to your blog’s future.