In a perfect world, you’d just go about writing for your blog without having to worry about telling others what you and your site are all about. Wouldn’t it be nice if people could just read your mind and figure out why they should continue reading your blog? That’s just daydreaming though. As a blogger, you should have a decent “about me” page to show your visitors what you offer them and how they can get in touch with you. People just assume that nobody checks those “about us” pages. But a lot of people do, especially if they have just found out about your website.
Your About Me page is a great way to make a good first impression on your visitors and get them to check out everything your website has to offer. It does not have to be super fancy but you do want to share information that can help your visitors decide whether they want to come back to your website in the future. Here are 5 ways to do just that:
- Include a contact box: it is always embarrassing to see people asking you how they can get in touch with the person behind your website. You should not put your e-mail in front of everyone to see. That’s what contact boxes are for. Including such a box on your About Me page is a good idea (unless you have a separate page for your contact information. In that case, you can just link to it) as it will protect your e-mail while providing your visitors a way to contact you directly.
- Be human: many bloggers just customize the text that their content management systems automatically include on About pages. That’s perfectly fine but you want to avoid sounding like a machine. Using super technical jargon on your information page is not a good idea either.
- Be yourself: your personality and voice can be a decisive factor to get people to subscribe to your blog. Don’t be fake when writing content for your About Me page. Let your personality shine and show your potential readers what you are all about. It’s all about making the best first impression possible.
- Explain what you do: your About Me page won’t be complete without you talking about what your blog is all about. You don’t have to be too fancy here. Just think of your About Me page as your elevator pitch. It does not have to be long but needs to go right to the point. Here is a good example of how to do it.
- Guide your audience: people come to your About Me page because they want to know more about you and what you offer. You should help your visitors find your best content and connect with you on your social media outposts. Including links to your Posterous, LinkedIn, Twitter, and Facebook is a must.
Creating a killer “About Me” page is not rocket science. You don’t have to be too fancy here. Just share the appropriate information and be yourself.
Image Credit: sxc.hu