YouTube and Video Marketing: An Hour a Day Review

If you have been following this blog for a while, you probably know what a big fan of vlogging I am. As a start-up owner, I don’t get to vlog as much as I should. But vlogging is a big part of our overall corporate strategy. Video is the present and future of this business, and there are things that you can communicate much better through video than test. YouTube is one of those services that will go down in history as a game changer. It truly changed the way content is shared, and it gave advertisers, content producers, businesses, and TV stations another channel to get involved and get some business done. And let’s not forget that YouTube has made a lot of stars as well.

Learning how to post videos and manage your account on YouTube is not as difficult as it seems, but it does take some work. You can’t just expect to sit in front of a camera, go on a rant, and gain a whole lot of subscribers on YouTube. If you look at all the vloggers who have had success on YouTube, you can tell they have a real strategy, and they implement it wonderfully. So unless you are a natural, you are going to need some training to put your best foot forward in front of the YouTube community. YouTube and Video Marketing: An Hour a Day is a wonderful book that teaches you how to get started with YouTube. It not only teaches you how to find your way around YouTube, it also shows you what you need to do to create viral videos.

Why Get It?

This book is not your everyday YouTube book. A lot of YouTube books spend more time showing you how to rate videos and do simple things than giving you the big picture and what you need to do to go viral on YouTube. Here is a summary of what’s covered:

• YouTube Training: learn how to do things on YouTube in no time.
• Viral Videos: learn how others make viral videos and what strategies you can use to do the same.
• Video Production: producing video is actually more of a science than an art. This book gives you a solid foundation on this topic.
• Quality Content: learn what quality content means and how you can go about creating your own killer videos.
• YouTube and Branding: YouTube can be a great branding tool. This book teaches you how to push your brand and get more recognition on YouTube.
• Video Optimization: just like search engine optimization, you need to do a few things to rank better with your videos. Whether it’s tagging or other things, this book has you covered.
• Traffic: once you put your videos up on YouTube, you need to drive traffic to them to get more recognition. This book talks about how you can use other blogs, social networking sites, and forums to build traffic for your videos.
• Video Analytics: learn how to track, measure, and analyze your video marketing results.
• Case Studies: learn from the masters and find out how others have become successful on YouTube.
• Studio Tips: if you want to take your game to the next level and build higher quality videos, this is the section you should read.

All in all, YouTube and Video Marketing: An Hour a Day is a wonderful book that teaches you not only how to build videos and master YouTube, but how to grow your business and become a YouTube superstar. If you are into vlogging and feel you’ve got what it takes to become the next video hit on the web, this book is a great place to start.

Rating: 8.5/10